Strategic Websites.
Visual Storytelling.
Tribe Building.


responsive design
sharp writing

tribe-building tools

to convert your visitors

into loyal customers



Simple. Straightforward. Succinct.

So people get your message.


Visual. Animated. Parallax.

So people engage with your story.


SEO. Social Media. Newsletters.

So your tribe grows with you.


Story is central to human existence.

We’ve been telling stories for thousands of years.

Stories have the power to captivate, engage and induce response.

Story is persuasive.

It is the most effective non-marketing tool at your disposal.

“Those in sales and marketing have known for a long time that
stories trump data when it comes to persuasion because
stories are easier to understand and relate to.”

— Gregory Ciotti



Being clear about expectations as a means to maximize effectiveness

Listening Well

Seeking first to understand where you are now, and where you’d like to go


Asking those questions that enable us, together, to clarify your vision

Outside-the-Box Thinking

Approaching things from all angles and considering what might be missing

Pursuit of Inspiration

Paying attention to those places where seeds of inspiration can crack open


Being responsive throughout the project, and our business relationship

Exceeding Expectations

Dedication to bringing your story to life, perhaps in ways previously unimagined

Creative Thunder

Infusing a burst of creative energy to help you grow your tribe, and profits Hexagram 51 Logo


We’ll work with you to clarify your vision and web strategy, while helping you to tell your story.

  • Dialogue

    Listening to your needs and discussing your vision

  • Brainstorming

    Distilling your vision and tribe-building web strategy

  • Execution

    Designing your visual, responsive-design website

  • Refining

    Working with you to ensure your website ticks all the boxes

  • Launch & Beyond!

    Launching your web strategy, and iterating for success


  • Sean and Mufidah are very professional; they know the latest cutting-edge web design features (even though I didn’t personally choose to use all such features). They are pleasant and personable to work with; I especially like that they do Skype sessions with you; it’s like they’re right there in the room with you as you develop your website. They’re out to do a good job, and will make suggestions on how to improve your site.

    James Perloff
    James PerloffOwner, Refuge Books —
  • Sean and Mufidah are an outstanding team of web designers. They have, by far, exceeded expectations. I literally cried (happy tears) when they revealed the final product. It was everything I wanted and more. I now feel very confident approaching the press and reviewers because of the website they created for me.

    Rachael L. McIntosh
    Rachael L. McIntoshAuthor of 'Security Through Absurdity',

Who’s Behind

Two digital nomads who can see the big picture, capture its essence, and design a website that tells — and shows — your story.


  • Sean M. Madden
    Sean M. MaddenCo-Founder & CEO

    Sean has extensive business management and IT experience as an entrepreneur and principal management consultant. In his mid-30s he took a semi-sabbatical to complete two master’s programs in Western and Eastern philosophy and classics, after which he focused on writing, and teaching creative writing and mindful living. You can follow his writing, photography and slow travels here and here.

    • Mufidah Kassalias
      Mufidah KassaliasCo-Founder & COO

      Mufidah’s creative and professional skills include writing, editing, photography and web design. A longtime Mac user, she has run her own business since 2010, helping folk get more out of their Apple devices. She has also trained and worked in both radio and film production, tapping into her love of both words and images. You can follow her travel writing and photography via her personal blog. — Firing Up Your Online Presence & Prowess

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      Contact Us

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